The HVAC Marketing Playbook We Run For Our Own Clients.
Every post here comes out of work we have actually run for contractors, with the ad spend, the booked jobs, and the reasoning behind each decision written out so you can run it yourself or judge whether we know what we are doing.
HVAC Maintenance Agreements: How to Price, Sell, and Retain More Members
by: Michael KellyPublished on: 25/09/2026Learn how HVAC owners can price maintenance agreements, train techs to sell them, fulfill visits, renew members, and build replacement readiness.
HVAC Email Marketing: 5 Campaigns That Produce More Revenue From Your Database
by: Michael KellyPublished on: 21/09/2026Learn five HVAC email marketing campaigns for welcome, seasonal tune-up, unsold estimate, review, and referral follow-up with consent and opt-out rules.
How to Build an HVAC Referral Program That Produces Replacement Leads
by: Michael KellyPublished on: 09/09/2026Build an HVAC referral program that asks at the right moments, pays rewards after completed work, and protects replacement margin.
Database Reactivation for Contractors: The 14-Day Campaign
by: Michael KellyPublished on: 17/08/2026Segment old leads, past customers, and unsold estimates with a 14-day email and SMS plan, a 3,000-contact example, and FTC and FCC rules.
