Speed to Lead: What a 5-Minute Response Does to Close Rate
by: Michael KellyPublished on: 26/08/2026See how speed to lead affects contractor close rate, with B2B data limits, job math, routing, automation, after-hours coverage, and owner handoff.
Follow Up & Nurture
Cost Per Booked Job for Contractors (The Full Calculation)
by: Michael KellyPublished on: 24/08/2026Learn the cost per booked job contractor formula from ad spend to lead, appointment, estimate, signed contract, and booked revenue.
HVAC MarketingMarketing Math for Contractors
How to Get HVAC Replacement Leads (Not Service Calls)
by: Michael KellyPublished on: 19/08/2026Get HVAC replacement leads with offer math, channel choice, tune-up paths, fast follow-up, and tracking a $3M to $10M shop can audit.
HVAC MarketingMarketing Strategies for Contractors
Database Reactivation for Contractors: The 14-Day Campaign
by: Michael KellyPublished on: 17/08/2026Segment old leads, past customers, and unsold estimates with a 14-day email and SMS plan, a 3,000-contact example, and FTC and FCC rules.
Follow Up & NurtureMarketing Strategies for Contractors
