Fractional CMO for High-Ticket Businesses | Marketing Leadership | Scale Your Offers
Scale Your Offers astronaut
Fractional CMO

You Get A Proven Marketing Leader Who Owns Your Growth From Strategy To Scale.

Michael Kelly steps in as the marketing executive for your business, setting the strategy, leading the team, and driving the numbers that grow your revenue for a fraction of the cost of a full-time hire.

The Growth Ceiling

Your Marketing Grows At The Speed Of Your Own Attention.

Most businesses past a million in revenue reach a point where the owner is still the one making every marketing decision. The ads, the funnels, the follow-up, and the hiring all run through you, and growth moves only as fast as the hours you have left to give it.

A Fractional CMO takes that weight off your plate and puts a single experienced leader in charge of your growth. Michael owns the strategy, directs the team, and stays accountable for the numbers, so your marketing keeps moving forward while you run the business.

What You Get

A Seasoned Executive Who Owns Every Part Of Your Growth

Michael leads your marketing on an embedded, part-time basis and brings a team ready to execute the plan across every channel your revenue depends on.

Marketing Strategy & Roadmap

Michael sets the plan that carries your business to its next revenue milestone and defines the metrics that show you are on track.

Media Buying Oversight

He directs your paid traffic across Facebook, Instagram, and YouTube, and reads the numbers daily to keep acquisition profitable.

Funnel & Offer Architecture

He shapes your offers and builds the funnels that carry cold traffic to booked calls and collected revenue.

Team Leadership

He leads your marketing team and contractors, sets their priorities, and holds them to a clear standard of performance.

KPIs & Reporting

He tracks the numbers that matter, reports them in plain language, and makes every decision from what the data shows.

Positioning & Messaging

He sharpens how your business speaks to its market so your message holds from the first ad all the way to the sale.

The A.C.E. Method

A Clear Rhythm From Day One

Attract · Convert · Expand

Michael follows the same disciplined sequence on every account, so you always know what is happening and why. A Fractional CMO runs all three stages of our A.C.E. Method: Attract the right buyers, Convert them into booked revenue, and Expand what every customer is worth.

STEP 01

Audit

Michael reviews your funnels, ad accounts, numbers, and offers to find where growth is leaking and where the fastest wins live.

STEP 02

Strategy

He builds a clear ninety-day roadmap with targets, priorities, and the metrics that will measure real progress.

STEP 03

Build & Launch

He directs the team to build the campaigns, funnels, and follow-up the plan calls for, then puts them live.

STEP 04

Lead & Optimize

He runs the weekly rhythm, reads the data, and tunes the system until your cost to acquire drops and revenue climbs.

Score Your A.C.E.

See Where Your Whole Growth System Stands Today.

The free A.C.E. Assessment scores your Attract, Convert, and Expand systems in about three minutes, and it shows you the single move that would grow your revenue the most.

The Options In Front Of You

How A Fractional CMO Lines Up

Here is how an embedded Fractional CMO engagement compares to the other ways to lead your marketing.

Fractional CMO
Full-Time CMO Hire
Leading It Yourself
Monthly Investment
A focused monthly retainer
A six-figure salary with benefits and equity
Your own hours and payroll
Time To Impact
Weeks
Months to hire and ramp
Ongoing trial and error
Cross-Channel Experience
Senior across ads, funnels, and copy
Depends on the candidate you find
Limited to what you already know
Team To Execute
Included and led for you
You recruit and manage it
You carry the execution
Focus On Your Numbers
Owns your growth metrics
Owns your growth metrics
Shared with running the business
Who This Is For

The Businesses This Serves Best

A Fractional CMO engagement creates the most growth for owners who are ready for senior leadership over their marketing.

This Fits You When
Your business is past a million in revenue with an offer that already sells.
You are ready to hand marketing leadership to someone accountable for the results.
You want senior strategy and a team that executes it under one roof.
You are investing in paid traffic and want it managed toward profit every day.
Michael Kelly, Fractional CMO at Scale Your Offers
Your Fractional CMO

I lead your marketing the way I lead my own, owning the numbers and building the system to sell.

Michael Kelly has generated more than twelve million dollars for the businesses he serves and currently leads marketing as the CMO of The D2D Experts. He has written the copy, built the funnels, and bought the media himself, so he leads from real experience on every channel your growth depends on.

His standard for every client stays simple and steady, which is to give them growth they can predict and a system they can trust to keep producing month after month.

Michael Kelly
Founder, Scale Your Offers  •  CMO, The D2D Experts
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In The Trenches
In Their Words

Leaders Who Handed Us The Wheel

The operators who trusted us with their strategy and their spend, in their own words.

"They lowered my cost per acquisition from $95 per client to $25 per client.."
NT
Neal Thakker
Founder & CEO, Evolvere
"Man this is crazy!!! I can't ever imagine 200 registrations in less than 7 days.."
DS
Dr. Sonja Stribling
Founder & CEO, P3 Global
"You have been a game changer here. Even tho you're remote, we know you add lots of value and have really improved clarity on marketing initiatives."
ST
Sam Taggart
Founder, The D2D Experts
Common Questions

The Details Owners Ask About

What does a Fractional CMO actually do day to day?

Michael sets your strategy, directs your paid traffic and funnels, leads your marketing team, and runs a weekly rhythm around the numbers that grow your revenue. He carries the ownership of the results the way a full-time executive would.

How quickly will I start to see movement?

The audit and roadmap happen in the first couple of weeks, and the fastest wins usually go live inside the first thirty days. From there the system compounds as the team builds and the data guides each change.

Do you work with my existing team?

Yes. Michael leads the people and contractors you already have, sets their priorities, and brings in our team to fill any gaps so the whole plan gets executed to standard.

What size business is this built for?

This serves businesses past a million in revenue with a proven offer, including the high-ticket home service businesses that are ready for senior marketing leadership.

How long is the engagement?

Engagements run on a monthly basis and are built around a rolling ninety-day roadmap, so you have a clear plan and clear targets for every quarter we work together.

What does it cost?

The investment depends on the scope of your business and your goals, and Michael sets it with you on your gameplan call once he understands what your growth requires.

How is this different from hiring in-house or another agency?

You get a proven marketing executive and the full team behind him for a fraction of the cost of a full-time CMO, and one leader stays accountable for the outcome. Your business also benefits from the patterns Michael sees across every account he directs.

Will this work in my market?

Every engagement starts with research on your specific buyers, your offer, and your numbers, so the system is built from your market from day one. Your gameplan call shows you exactly how it applies to your business before you invest.

Ready For A Marketing Leader
Who Owns Your Growth?

Book your gameplan call, and Michael will walk you through exactly how a Fractional CMO engagement would move your numbers.

"In 4 days we hit the same number of registrants that took 40 days of promotion for our last client.."

Caleb Fowler · CEO, E3 Events

$12M+ Generated  ·  50K+ Leads  ·  221 Clients Served

THE D2D EXPERTSRECRUITOMATICOWNERSOSD2D UNIVERSITYFORGE STRATEGIC EQUITYFORGE ROOFING
Scale Your Offers