Michael Kelly steps in as the marketing executive for your business, setting the strategy, leading the team, and driving the numbers that grow your revenue for a fraction of the cost of a full-time hire.
Most businesses past a million in revenue reach a point where the owner is still the one making every marketing decision. The ads, the funnels, the follow-up, and the hiring all run through you, and growth moves only as fast as the hours you have left to give it.
A Fractional CMO takes that weight off your plate and puts a single experienced leader in charge of your growth. Michael owns the strategy, directs the team, and stays accountable for the numbers, so your marketing keeps moving forward while you run the business.
Michael leads your marketing on an embedded, part-time basis and brings a team ready to execute the plan across every channel your revenue depends on.
Michael sets the plan that carries your business to its next revenue milestone and defines the metrics that show you are on track.
He directs your paid traffic across Facebook, Instagram, and YouTube, and reads the numbers daily to keep acquisition profitable.
He shapes your offers and builds the funnels that carry cold traffic to booked calls and collected revenue.
He leads your marketing team and contractors, sets their priorities, and holds them to a clear standard of performance.
He tracks the numbers that matter, reports them in plain language, and makes every decision from what the data shows.
He sharpens how your business speaks to its market so your message holds from the first ad all the way to the sale.
Michael follows the same disciplined sequence on every account, so you always know what is happening and why. A Fractional CMO runs all three stages of our A.C.E. Method: Attract the right buyers, Convert them into booked revenue, and Expand what every customer is worth.
Michael reviews your funnels, ad accounts, numbers, and offers to find where growth is leaking and where the fastest wins live.
He builds a clear ninety-day roadmap with targets, priorities, and the metrics that will measure real progress.
He directs the team to build the campaigns, funnels, and follow-up the plan calls for, then puts them live.
He runs the weekly rhythm, reads the data, and tunes the system until your cost to acquire drops and revenue climbs.
The free A.C.E. Assessment scores your Attract, Convert, and Expand systems in about three minutes, and it shows you the single move that would grow your revenue the most.
Here is how an embedded Fractional CMO engagement compares to the other ways to lead your marketing.
A Fractional CMO engagement creates the most growth for owners who are ready for senior leadership over their marketing.
I lead your marketing the way I lead my own, owning the numbers and building the system to sell.
Michael Kelly has generated more than twelve million dollars for the businesses he serves and currently leads marketing as the CMO of The D2D Experts. He has written the copy, built the funnels, and bought the media himself, so he leads from real experience on every channel your growth depends on.
His standard for every client stays simple and steady, which is to give them growth they can predict and a system they can trust to keep producing month after month.
The operators who trusted us with their strategy and their spend, in their own words.
"They lowered my cost per acquisition from $95 per client to $25 per client.."
"Man this is crazy!!! I can't ever imagine 200 registrations in less than 7 days.."
"You have been a game changer here. Even tho you're remote, we know you add lots of value and have really improved clarity on marketing initiatives."
Book your gameplan call, and Michael will walk you through exactly how a Fractional CMO engagement would move your numbers.
"In 4 days we hit the same number of registrants that took 40 days of promotion for our last client.."
Caleb Fowler · CEO, E3 Events
$12M+ Generated · 50K+ Leads · 221 Clients Served