Aging System Campaigns
We find every customer whose system is 10 years old or older and reach them with the offer that gets them thinking about replacement.
Past Customer Follow-Up · Residential & Commercial HVAC
The Cheapest Work You Will Ever Book Is Already Sitting In Your CRM.
We email and text your past customers, your expired service contracts, and every quote nobody called back on. You already paid to get these people, and we go get the work they still have for you.
The Money In Your Database
You Already Paid To Get These Customers Once.
Every HVAC company sits on a list it spent money to build. The customers you installed for 12 years ago, the buildings whose service contracts ran out, and the homeowners who took a quote and went quiet are the warmest people you will ever reach.
We work that list for you every month, so it becomes the cheapest source of booked jobs in your business. We write the campaigns, build the automations, keep your email landing in the inbox, and report the work your list books each month.
What's Included
Everything Your List Needs To Book Work
We run the whole email and text operation for your HVAC company, from the campaigns down to the inbox delivery behind them.
Unsold Quote Follow-Up
We chase every estimate that went out and never closed, on a schedule that keeps you in front of them without wearing them out.
Service Contract Renewals
We reach every expired maintenance plan and lapsed service contract and bring that recurring revenue back onto your books.
Shoulder Season Campaigns
We run the campaigns that fill April and October, so the months between your busy seasons stop being slow.
Text Message Campaigns
We add texting to your follow-up so your time-sensitive offers reach people the same hour you send them.
Inbox Delivery And List Health
We watch your sender reputation, warm your domains, and clean your list so your emails land in front of people who can actually book you.
Proof In The Numbers
Results We Have Produced With Follow-Up
Every number below came from coaching, events, or software clients. We have no HVAC numbers to show you yet, and we would rather say it here than have you find out later. Contractor numbers go on this page the day we earn them.
28%
Of Total Sales From Email
We grew 1 client's email revenue from 10% of total sales to 28% by rebuilding their sending rhythm and their automations.
$30K+
Added Monthly Recurring Revenue
Our email and page work added more than $30,000 a month in recurring revenue for a client's membership.
50K+
Leads Followed Up
Across our accounts we have followed up with more than 50,000 leads through email and text until they bought.
Score Your A.C.E.
See How Much Work Your Follow-Up Leaves Behind.
The free A.C.E. Assessment scores your Attract, Convert, and Expand stages in about 3 minutes, and it shows you the 1 move that would grow your revenue the most.
The A.C.E. Method
We Run The Same 4 Steps Every Time
A.C.E. Stage · ExpandWe follow the same 4 steps on every account, so your list books work on a schedule you can count on. This service powers Expand, the third stage of the A.C.E. Method: Attract the right buyers, Convert them into booked jobs, and Expand what each customer is worth.
STEP 01
Audit
We go through your CRM, your past customers, your unsold quotes, and your email setup to find the work already sitting there.
STEP 02
Plan And Calendar
We build the sending calendar and pick the campaigns that will book the most work from your list this quarter.
STEP 03
Write And Build
We write the emails and the texts, build the automations, and set up the tracking inside your system.
STEP 04
Send And Tune
We send on schedule, watch what books, and improve each campaign so your list produces more every month.
Who This Is For
The Companies This Serves Best
Past customer follow-up does the most for owners who already have a list of people who bought from them once.
This Fits You When
You run a residential or commercial HVAC company doing $500,000 or more a year.
You have past customers and old quotes sitting in a CRM nobody works.
You want a team that writes and sends every month and runs the whole platform for you.
You want your emails landing in the inbox where customers actually read them.
Led By An Email Specialist
I built my name on email and follow-up, and I hold that same standard on every list we run.
Michael Kelly has been building growth systems since 2018, and his clients have made more than $12,000,000 from the work he built and ran for them. He has written the sequences, protected the inbox delivery, and read the revenue reports himself on account after account.
His standard for your list stays simple. Make it the most dependable source of booked work in your business.
Michael Kelly
Founder, Scale Your Offers • Former CMO, The D2D Experts
Building Growth Systems Since 2018
$0
Revenue For Our Clients
0
Leads For Our Clients
0
Doing This Since
0
To Get You Running
In Their Words
Clients Who Trust Us With Their List
These owners hired us in coaching, events, and software. Read them for how we work, and judge the HVAC fit on the gameplan call.
"Michael Kelly is the go-to for anything emails or funnels.."
LG
Lance Greenburg
CEO, Results With Ads
"Michael Kelly is the best copywriter in the known universe.."
DD
Daniel Doan
CEO, Doan Copywriting
"They lowered my cost per acquisition from $95 per client to $25 per client.."
NT
Neal Thakker
Founder & CEO, Evolvere
Common Questions
Past Customer Follow-Up FAQs
What does past customer follow-up include?
It includes campaigns to customers with aging systems, follow-up on unsold quotes, service contract renewals, shoulder season campaigns, text messages, and inbox delivery management. Our team writes, builds, and sends all of it inside your system.
How do you get more work out of my list?
We send on a steady schedule, split your list by what people actually did, build automations that follow up around the clock, keep your emails landing in the inbox, and match every offer to the season.
Do you write the emails or do I?
Our team writes, builds, and sends every email and text for you. You approve the voice and the offers, and we handle the work every month.
Which platforms do you work with?
We work inside the system you already use, including GoHighLevel, ServiceTitan, and the common email platforms, so your list stays where it lives.
How do you keep emails out of the spam folder?
We watch your sender reputation, warm your sending domains, clean your list on a schedule, and manage inbox placement so your emails reach the people you paid to reach.
What size company is this for?
This serves residential and commercial HVAC companies doing $500,000 or more a year with a list of past customers, or a list they are building right now.
How is this different from hiring in-house or another agency?
You get a senior team that writes, builds, and protects your inbox delivery for a fraction of a full-time hire, and 1 partner answers for the work your list books. You also get the patterns we see across every list we run.
Will this work in my market?
Every engagement starts with research on your customers, your offer, and your numbers, so the plan comes from your market from day 1. Your gameplan call shows you how it applies to your company before you invest.
