Meta Ads
We run your Facebook and Instagram ads to reach homeowners before their system quits, which is where replacement jobs get won early.
Media Buying · Meta, Google, And LSA
We Run The Ads That Turn Your Budget Into Booked Jobs On Your Calendar.
We run your Facebook and Instagram ads, your Google Search campaigns, and your Local Services Ads. We read the numbers every day so each booked job costs you less while you spend more.
Where The Jobs Come From
A Homeowner With No Heat Calls Whoever Shows Up First.
When a system quits, a homeowner searches, taps the first few results, and calls somebody within a couple of minutes. Your ads decide whether your name sits in that spot, and the numbers behind those ads move every single day.
We run your paid media as a daily job. We research your service area, build the campaigns, write the creative, and adjust the spend so your cost per booked job keeps dropping while your calendar fills further out.
What's Included
All 3 Channels, Run By One Team
We run the whole paid media operation for your HVAC company, from the research behind the campaigns to the daily calls that keep them profitable.
Google Search
We run your Search campaigns for the moment somebody types "AC not blowing cold" at 9 p.m., which is the highest-intent traffic you can buy.
Local Services Ads
We run your LSAs, the pay-per-lead spots at the very top with the Google Verified badge. You pay per lead and we dispute the bad ones for you.
Ad Creative
We write the hooks, direct the filming, and test fresh versions every month so your ads keep working past the first few weeks.
Tracking And Attribution
We set up the tracking so every dollar ties back to a booked job and you can see which channel produced it and what it cost.
Daily Management And Reporting
We read the account every day, cut what loses money, scale what works, and report your numbers in plain language you can act on.
Happening Right Now
Google Is Moving Local Services Ads Into Google Ads
Plenty of owners have heard that LSAs are going away. They are staying, and here is what is actually changing.
What Is Changing
Google is retiring the separate Local Services Ads dashboard and moving those campaigns into Google Ads as a Performance Max campaign type that runs on pay-per-lead goals. The rollout started in August 2026 with United States home service categories, and it continues through late 2026 and into 2027.
You still pay per lead, and your ads still show only on Search and Maps.
Eligible businesses keep the Google Verified badge through the move.
Your lead records carry over into Google Ads Lead Manager, and you can still dispute the bad ones.
Your historical performance reports do not transfer. Export them before your migration date.
Manual bidding and per-service cost targets go away, which matters if you price HVAC leads differently than your other trades.
Google emails your account contact 14 days before your date, with a reminder at 7 days.
We handle the export, the migration, and the rebuild inside Google Ads, so your lead flow keeps running straight through it.
Sources: Google Ads Help Center, Search Engine Journal, and PPC.Land coverage, July 2026. Timelines vary by category and account, so your exact date comes from the notice Google sends you.
Proof In The Numbers
Results We Have Produced With Paid Media
Every number below came from coaching, events, or software clients. We have no HVAC numbers to show you yet, and we would rather say it here than have you find out later. Contractor numbers go on this page the day we earn them.
$25
Cost To Get A Customer
We lowered 1 client's cost to get a customer from $95 down to $25 within 30 days of taking over the ads.
50%
Reduction In Ad Spend
We cut a client's ad spend in half while holding their lead volume steady, which put more profit back in the business.
$224K
Cash Collected
We turned $20,000 in ad spend into $224,000 in cash collected for a client.
Score Your A.C.E.
See Where Your Lead Flow Stands Before You Spend More.
The free A.C.E. Assessment scores your Attract, Convert, and Expand stages in about 3 minutes, and it shows you the 1 move that would grow your revenue the most. You can also grab The Booked-Out Contractor, the $2.95 book that lays out the whole system for filling a calendar.
The A.C.E. Method
We Run The Same 4 Steps Every Time
A.C.E. Stage · AttractWe follow the same 4 steps on every account, so your spend keeps moving toward profit as you grow. This service powers Attract, the first stage of the A.C.E. Method: Attract the right buyers, Convert them into booked jobs, and Expand what each customer is worth.
STEP 01
Research
We study your service area, your offer, and your numbers so we know who to reach and what to say before we spend a dollar.
STEP 02
Build And Launch
We build the campaigns and the creative, then launch on Meta, Google Search, and Local Services Ads.
STEP 03
Read The Numbers
We read the account every day, test audiences and creative, and make each call from what the data shows us.
STEP 04
Scale What Works
We scale the winners and hold the account to profit, so your calendar fills while each booked job costs you less.
Who This Is For
The Companies This Serves Best
Our media buying does the most for owners ready to spend on ads and have somebody hold that spend to profit.
This Fits You When
You run a residential or commercial HVAC company doing $500,000 or more a year.
You have an offer that already sells and crews with room for more work.
You have at least $5,000 a month for ads, or you plan to reach that this year.
You want tracking that ties every dollar of spend back to a booked job.
The Standard Behind Your Spend
I hold every campaign to 1 standard, which is to bring you booked jobs at a cost that makes you money.
Michael Kelly has been building growth systems since 2018, and his clients have made more than $12,000,000 from the work he built and ran for them. He sets the strategy behind your spend, and the team reads your account every day so your ads stay pointed at profit from the first launch through the scale.
His standard for your account stays simple. Lower what a booked job costs you while your revenue grows.
Michael Kelly
Founder, Scale Your Offers • Former CMO, The D2D Experts
Building Growth Systems Since 2018
$0
Revenue For Our Clients
0
Leads For Our Clients
0
Doing This Since
0
To Get You Running
In Their Words
Clients Who Trust Us With Their Spend
These owners hired us in coaching, events, and software. Read them for how we work, and judge the HVAC fit on the gameplan call.
"They lowered my cost per acquisition from $95 per client to $25 per client.."
NT
Neal Thakker
Founder & CEO, Evolvere
"In 4 days we hit the same number of registrants that took 40 days of promotion for our last client.."
CF
Caleb Fowler
CEO, E3 Events
"Man this is crazy!!! I can't ever imagine 200 registrations in less than 7 days.."
DS
Dr. Sonja Stribling
Founder & CEO, P3 Global
Common Questions
Media Buying FAQs
What does your media buying service include?
It includes research on your service area, campaign build and launch, ad creative and testing, daily management and scaling, tracking and attribution, and full reporting across Meta, Google Search, and Local Services Ads.
Which platforms do you run?
We run Facebook and Instagram, Google Search and Performance Max, and Google Local Services Ads. We put your budget where booked jobs come cheapest in your service area.
Are Local Services Ads going away?
Local Services Ads are staying. Google is retiring the separate LSA dashboard and moving those campaigns into Google Ads as a Performance Max campaign type that runs on pay-per-lead goals. The rollout started in August 2026 with US home service categories and continues into 2027. You still pay per lead, your ads still show only on Search and Maps, and eligible businesses keep the Google Verified badge.
What should I do before my LSA account migrates?
Export your historical Local Services Ads performance reports first, because those do not transfer to Google Ads. Your lead records do carry over into Google Ads Lead Manager, and you can still dispute bad leads there. Google emails your account contact 14 days before your migration date with a reminder at 7 days, so make sure that contact is somebody who checks email.
Do you create the ad creative too?
Yes. We write the hooks, direct the filming, and test new versions every month. We work with the footage you already have or help you shoot fresh.
How much ad budget do I need?
Most of our HVAC accounts start at $5,000 a month. The right number depends on your service area, your average ticket, and how fast you want to grow, and we set it with you on your gameplan call.
What size company is this for?
This serves residential and commercial HVAC companies doing $500,000 or more a year with an offer that already sells and crews ready to take on more work.
How is this different from hiring in-house or another agency?
You get a senior media team for a fraction of what building that team in-house costs, and 1 partner answers for the outcome. Your budget also benefits from the patterns we see across every account we run.
Will this work in my market?
Every engagement starts with research on your buyers, your offer, and your numbers, so the plan comes from your market from day 1. Your gameplan call shows you how it applies to your company before you invest.
