The HVAC Marketing Playbook We Run For Our Own Clients.
Every post here comes out of work we have actually run for contractors, with the ad spend, the booked jobs, and the reasoning behind each decision written out so you can run it yourself or judge whether we know what we are doing.
How to Build an HVAC Referral Program That Produces Replacement Leads
by: Michael KellyPublished on: 09/09/2026Build an HVAC referral program that asks at the right moments, pays rewards after completed work, and protects replacement margin.
HVAC Marketing Plan: A $5M Revenue Blueprint
by: Michael KellyPublished on: 07/09/2026Build an HVAC marketing plan for a $5M company with seasonality, service mix, replacement demand, cash flow, and A.C.E. channel allocation.
How to Get HVAC Financing Leads That Turn Into Replacement Estimates
by: Michael KellyPublished on: 31/08/2026Build HVAC financing lead campaigns that attract replacement buyers, book calls, and carry payment talk into in-home estimates without approval promises.
Good ROAS for Contractors: Breakeven by Gross Margin
by: Michael KellyPublished on: 28/08/2026Calculate good ROAS for contractors with breakeven ROAS by gross margin, plus extra variable cost math for paid ads.
