AI Appointment Setters
We build the setters that text a lead back inside 5 minutes, hold the conversation, and put a booked time on your dispatch board.
We build the AI setters, the missed call text back, and the CRM automations that answer a lead inside 5 minutes at any hour. Whoever answers first books the job.
Every call that rings out, every form that sits until morning, and every quote that never gets a follow-up is money walking out the door. A homeowner with no heat calls 3 companies in a row, and the one that answers first usually gets the work.
We build the systems that answer for you every hour of the day. The setters book the appointments, the text back catches your missed calls, and the CRM keeps every lead moving, and all of it connects to the ads and the follow-up we already run.
We build, train, and manage each system inside your CRM, so every piece works together from the first call to the booked job.
We build the setters that text a lead back inside 5 minutes, hold the conversation, and put a booked time on your dispatch board.
Every call that rings out gets a text within seconds asking what they need, so a missed call turns into a conversation you can still win.
We build the agents that answer common questions and handle reschedules at any hour, with a clean handoff to your office the moment somebody needs a person.
We build and organize your CRM, wire in the pipelines, and make sure every lead lands in the right place with the right next step attached.
We build the automations that chase every unsold quote, wake up your old customer list, and put past customers back on your schedule.
We connect the systems to your ads, your pages, and your calendar, train them on your business, and manage them month after month so the quality holds.
We have no HVAC numbers from these systems to show you yet, and we would rather say it here than have you find out later. What we can show you is the math every HVAC owner already lives with.
The industry books 42 out of every 100 calls it answers, and the top shops run 62 to 70. That gap is the whole reason this service exists.
A homeowner who hears nothing back in a few minutes calls the next company on the list. Our systems answer inside 5 minutes at any hour.
A call at 9 at night gets the same answer as a call at 9 in the morning, and that is when most emergency replacement calls come in.
Booking rate figures: Built on Tenth industry benchmark data, 2026. Your own numbers come out of your call log, and we go through them with you on the gameplan call.
The free A.C.E. Assessment scores your Attract, Convert, and Expand stages in about 3 minutes, and it shows you the 1 move that would grow your revenue the most.
We follow the same 4 steps on every build, so your systems launch trained, tested, and connected. This service powers all 3 stages of the A.C.E. Method: Attract the right buyers, Convert them into booked jobs, and Expand what each customer is worth.
We map your lead flow from the first click to the booked job, and we find every spot where slow answers or dropped handoffs cost you work.
We build the setters, the text back, and the CRM automations inside your system, wired to your calendar, your ads, and your follow-up.
We train each system on your business, your offers, and your voice, then test the conversations until they read right and book right.
We read the conversations, watch the numbers, and tune the systems every month so your booking rate climbs and nothing slips.
These systems do the most for owners who already have leads coming in and want every single one worked.
Michael Kelly has been building growth systems since 2018, and his clients have made more than $12,000,000 from the work he built and ran for them. He builds every system on the same platforms his team uses to run ads, pages, and follow-up, and he has built the setters and the automations himself.
His standard for your systems stays simple. Answer every lead fast and book every appointment your marketing earns.
These owners hired us in coaching, events, and software. Read them for how we work, and judge the HVAC fit on the gameplan call.
"In 4 days we hit the same number of registrants that took 40 days of promotion for our last client.."
"Man this is crazy!!! I can't ever imagine 200 registrations in less than 7 days.."
"They lowered my cost per acquisition from $95 per client to $25 per client.."
Book your gameplan call, and we will map your lead flow and show you exactly where these systems would book you more work.
"In 4 days we hit the same number of registrants that took 40 days of promotion for our last client.."
Caleb Fowler · CEO, E3 Events
$12M+ For Our Clients · 50K+ Leads · Doing This Since 2018