Residential & Commercial HVAC
The HVAC Marketing Playbook We Run For Our Own Clients.
Every post here comes out of work we have actually run for contractors, with the ad spend, the booked jobs, and the reasoning behind each decision written out so you can run it yourself or judge whether we know what we are doing.
Good ROAS for Contractors: Breakeven by Gross Margin
by: Michael KellyPublished on: 28/08/2026Calculate good ROAS for contractors with breakeven ROAS by gross margin, plus extra variable cost math for paid ads.
marketing-strategyroascontractor-marketingace-attract
Are Angi Leads Worth It? The Math on a Lead Sold Four Times
by: Michael KellyPublished on: 26/08/2026Use round-number math to compare Angi shared leads, cost per booked job, response speed, and owned acquisition over 12 months.
marketing-strategyangi-leadslead-economicsace-attract
Cost Per Booked Job for Contractors (The Full Calculation)
by: Michael KellyPublished on: 24/08/2026Learn the cost per booked job contractor formula from ad spend to lead, appointment, estimate, signed contract, and booked revenue.
marketing-strategycost-per-booked-jobcontractor-marketingace-convert
What a Home Service Marketing Agency Costs (Real 2026 Pricing)
by: Michael KellyPublished on: 24/08/2026Home service marketing agency cost guide for 2026 with retainers, ad spend, extra charges, performance fees, and owner math.
marketing-strategyhome-service-agencycontractor-marketingace-attract
