The HVAC Marketing Playbook We Run For Our Own Clients.
Every post here comes out of work we have actually run for contractors, with the ad spend, the booked jobs, and the reasoning behind each decision written out so you can run it yourself or judge whether we know what we are doing.
Good ROAS for Contractors: Breakeven by Gross Margin
by: Michael KellyPublished on: 28/08/2026Calculate good ROAS for contractors with breakeven ROAS by gross margin, plus extra variable cost math for paid ads.
Speed to Lead: What a 5-Minute Response Does to Close Rate
by: Michael KellyPublished on: 26/08/2026See how speed to lead affects contractor close rate, with B2B data limits, job math, routing, automation, after-hours coverage, and owner handoff.
Cost Per Booked Job for Contractors (The Full Calculation)
by: Michael KellyPublished on: 24/08/2026Learn the cost per booked job contractor formula from ad spend to lead, appointment, estimate, signed contract, and booked revenue.
What a Home Service Marketing Agency Costs (Real 2026 Pricing)
by: Michael KellyPublished on: 24/08/2026Home service marketing agency cost guide for 2026 with retainers, ad spend, extra charges, performance fees, and owner math.
