See What Your Ad Money Should Book For Your HVAC Company.
Move 6 sliders and see your booked jobs, your monthly profit, and the most you can afford to pay for a lead.
Set The Sliders And Watch Your Numbers Move
Match the 6 sliders to your company, and your booked jobs, your profit, and the most you can pay for a lead update live as you move them.
These figures are estimates that show how the numbers connect. Your actual results depend on your offer, your service area, and how well the whole system is built and run. Set your average job ticket to the blended number across every job these ads close, counting service calls and replacements together, rather than a replacement-only price. The defaults reflect a typical residential account, so move every slider to your own numbers.
The calculator shows what your numbers can do, and your gameplan call shows how we get them there. We go through your own cost per lead, your booking rate, and your close rate, and we map the system that fills your board.
Get Your Gameplan3 Steps To Your Own Marketing Math
The calculator works best with your actual numbers, and estimates work fine when you are starting out.
Enter Your Spend And Leads
Set your monthly ad budget and your cost per lead. If you already run ads, pull these from your ad account. If you are planning your first campaigns, start with a budget you can hold steady for 90 days, and most HVAC accounts need at least $5,000 a month to gather usable data.
Set Your Close Rates And Job Value
Enter the share of leads that book an estimate, the share of estimates that close, and your average job ticket. Fast follow-up lifts the booking rate more than anything else, which is why we build AI systems that answer every lead in seconds.
Read The Numbers That Decide It
Watch your profit, your return on ad spend, and the most you can pay per lead. Those 3 numbers tell you whether your marketing can grow, and the free A.C.E. Assessment shows you which part of the system to fix first.
The 4 Numbers Every HVAC Owner Should Know
These 4 numbers decide whether your ad money grows your company, and the calculator works out each one for you.
Cost Per Lead
Cost per lead is your ad spend divided by the leads it produces. It moves with your service area, your season, your offer, and your creative, and it is the first number to watch when a campaign goes live. A furnace lead in January costs something different than a maintenance lead in April. Strong offers and sharp ad copy pull this number down while lifting lead quality at the same time.
Marketing Cost Per Closed Job
This is your total marketing cost divided by the jobs you actually sell, and it is the truest measure of what a customer costs you. A $40 lead that never books is expensive, and a $250 lead that turns into a $14,000 replacement is a bargain, so judge your marketing at the job level.
Return On Ad Spend
This is your revenue divided by your ad money. An HVAC company carries equipment, labor, and commission inside that revenue, so read this number next to profit before you call a campaign a winner. A 4x return on $12,000 tickets at 40% margin looks very different than 4x on service calls. The calculator shows both side by side for that reason.
The Most You Can Pay Per Lead
This is the most you can pay for a lead and still make money on the job after equipment, labor, and commission. It comes from your booking rate, your close rate, and your average ticket, and it tells you how hard you can bid against the shop down the road for the same homeowner. Raising your close rate raises this ceiling, which is how the strongest operators outspend everyone else in their market on paid traffic past everyone else in their market.
The Calculator Shows The Gap, And The Assessment Shows The Fix.
The free A.C.E. Assessment scores your Attract, Convert, and Expand systems in about 3 minutes, and it shows you the 1 move that would grow your revenue the most.
Calculator FAQs
What is a good cost per lead for an HVAC company?
What does return on ad spend mean for an HVAC company?
How do I lower my cost per lead?
How accurate are these projections?
Is the calculator free to use?
What should I do if the calculator shows a loss?
Like What The Numbers
Could Look Like?
Book your gameplan call, and we will run this same math on your own numbers and map the system that fills your board with replacement work.
"They lowered my cost per acquisition from $95 per client to $25 per client.."
Neal Thakker · Founder & CEO, Evolvere
$12M+ For Our Clients · 50K+ Leads · Doing This Since 2018
