The engine that fills an HVAC calendar every month of the year.
We build the whole system: database reactivation that produces signed work in the first forty-five days, an AI that answers and books every inbound call around the clock, paid traffic you own outright, and attribution you can audit down to the individual ad.
Apply for a Founding Client seatFour-minute application · Reviewed by Michael personally · No cost to apply
Illustrative. Shoulder season fills from the database and from replacement offers sent ahead of the weather.
- Your existing customer database gets worked first, so signed revenue lands inside forty-five days and ahead of any new ad spend.
- An AI system answers every call, form, text, and message in seconds and books straight onto your dispatch calendar at any hour.
- Meta and Google campaigns run inside accounts you own, with every dollar attributed to the ad that produced the job.
- The build costs $26,000 one time, management runs $2,000 a month for Founding Clients, and a 5% fee applies to collected cash.
- Three seats exist at these terms, and each one requires signed case-study rights in exchange.
Your shop already produces the demand. The system around it lets a third of it walk.
An HVAC company at $5 million a year has thousands of households in its system, a phone that rings all summer, and a crew that can install more than it currently installs. The revenue gap sits in four places, and all four are fixable with software and sequences.
The unsold estimates sit untouched
Every homeowner who let you in the door, heard your number, and said later is still sitting in your system, and later arrived a while ago.
After-hours calls go to voicemail
A homeowner with a dead system calls three companies and books with whoever answers first, and your answering service takes a message.
Quoted jobs get one follow-up
The estimate goes out, somebody calls once, and the file goes quiet while the homeowner keeps shopping with your competitors.
Shoulder season arrives unasked for
April and September empty out because nobody sent the replacement offer in advance, and the shop waits for weather to do the selling.
The Engine closes all four gaps in one build, and it starts with the one that pays for itself fastest.
The A.C.E. AI Appointment Engine
A.C.E. stands for Attract, Convert, and Expand. Those three stages cover the entire path from a homeowner seeing you for the first time through to the maintenance agreement renewing four years later. We build all three, and we hold to one diagnostic rule: walk the stages in order and repair the earliest weak one first.
Attract — homeowners who see you, on traffic you own
Meta and Google campaigns built for the replacement buyer and the maintenance buyer inside your service area, every asset owned by your company.
Convert — everything between the click and the signed job
An AI system that responds in seconds on every channel, qualifies the homeowner, and books the appointment while they are still holding their phone.
Expand — what every household is worth over the next decade
The reactivation and retention systems that turn your customer history into a revenue line running all twelve months.
Every capability listed above is already built and running inside our stack. The AI claims map to systems my team has shipped, and I will show you the live conversation logs on the audit call.
Reactivation launches in week one, ahead of any new ad spend.
Most agency engagements ask a contractor to fund three months of ad spend before anything shows up on the board. We run the sequence the other way, because the money that comes out of your existing database costs nothing to reach and closes faster than anything cold.
Here is the arithmetic on one segment, built on conservative assumptions.
That covers one segment on one pass. The aging-system list, the lapsed agreements, and the one-time repair customers each run their own sequences with their own offers, and every one of them keeps running on a quarterly schedule after the build completes.
What the first ninety days look like.
Onboarding and database extraction
We pull your CRM export, segment every household, and audit your current tracking, your ad accounts, and your intake process. The reactivation offers get written and approved by you inside the first week.
Reactivation live, AI intake wired
The first sequences go out to your unsold estimates and your aging-system list. The AI intake system goes live on your forms, your missed calls, and your social channels, booking directly onto your dispatch calendar.
Conversion assets and attribution
Landing pages, offer pages, and booking flows go live. Tracking gets wired from the individual ad through to the signed job, so every dollar of spend has a name attached to it before the spend begins.
Paid traffic launches and scales
Meta and Google campaigns go live against the targets your margin supports. We test creative in volume, cut what loses, and scale what produces booked appointments at or below your cost target.
Management and the quarterly reactivation calendar
Media management, creative production, sequence optimization, and reporting against your real cost per booked appointment and cost per install. The reactivation calendar runs every quarter without anyone in your office remembering to start it.
Your margin sets the target, and we agree on it before a dollar goes out.
Our published minimum is 3X return on ad spend from cold traffic. The arithmetic underneath that number changes with your gross margin, and I want you looking at it before you sign anything.
We run your actual margin through that table on the audit call and set the performance target from your economics. Every dollar of spend gets attributed to the ad that produced it, so the decision to scale or cut comes from the numbers on the board.
Here is exactly what I have, including the case study I do not have yet.
My track record across the businesses I have built systems for stands at more than $12 million in tracked revenue and more than 50,000 leads generated. That work covers paid media, funnel builds, follow-up systems, and database reactivation for companies selling high-ticket work to homeowners and business owners.
I do not have a signed HVAC case study with a name and a logo attached. Every component of this Engine is built and shipped, and the HVAC results library starts with the companies who come in now.
That gap is the entire reason Founding Client terms exist and the reason those terms require signed case-study rights. You get the build at a materially better number and my direct attention as the founder. I get the proof I need to sell the next twenty accounts at full price. Both sides of that trade sit in plain view.
Everything in the build, and what it costs.
One-time build · You own every asset and account we create
The performance fee puts my compensation on the same side of the table as your bank account. My revenue grows when your collected cash grows, and it shrinks when yours does.
Four-minute application · No cost · No obligation
Who this works for.
Built for your shop when
- You are doing between $3 million and $10 million a year in residential HVAC.
- Your install crew can absorb more work than it currently handles.
- Your sales process already closes at a rate you can name out loud.
- Your gross margin on install work sits at 25% or better.
- Your CRM carries real customer history going back years.
A poor fit when
- The shop runs under $1 million a year and the volume cannot carry the math.
- There is no customer history in any system worth reactivating.
- You want leads dropped off with nothing changing inside the company.
- The crew is booked solid year round with more work than it can install.
The Engine sends more qualified homeowners into your process, and your process has to be ready to receive them.
The honest answers.
The build is real construction work: segmentation, sequences, AI configuration, campaign architecture, pages, creative, and tracking. Agencies that skip the build charge you monthly to run campaigns on top of infrastructure that was never assembled, and the results reflect that. You pay once for the asset and you own it permanently.
The management agreement runs month to month after the build completes. The Founding Client rate holds for six months and the case-study rights survive the engagement, which is the whole trade.
You do, on every one of them. The Meta and Google accounts sit in your business manager under your billing. The pages, sequences, creative, and automations belong to your company, and they keep running if we part ways.
Yes. The Engine sits in front of your field service software and hands off qualified, booked appointments to your dispatch board. We handle the connection during the build, and your techs keep working in the software they already know.
We set that number on the audit call from your margin, your ticket, and your install capacity, and most companies at this level start somewhere between $5,000 and $15,000 a month. The reactivation work runs ahead of that spend and typically covers a meaningful share of it.
We throttle to your capacity and we build the calendar rules to match it. Booking more appointments than your crew can install damages your reputation, so capacity is one of the first things we set during onboarding.
Three seats exist at these terms and I read every application myself. The questions cover the numbers that determine whether this produces a return for you, and screening them in advance keeps the audit call focused on your plan.
You hold the assets, the accounts, and the data either way, and the 5% performance fee means my ongoing revenue depends on cash you actually collect. The audit call exists so both of us can see the math before either of us commits, and I turn down companies whose numbers do not support the spend.
Apply for a Founding Client seat.
The application takes about four minutes and covers the numbers that decide whether this produces a return for you: your revenue, your margin, your average ticket, your close rate, and the size of your customer database. I read every one myself.
Complete the application
Four minutes of straight questions about your shop, your numbers, and where the revenue leaks right now.
Book your A.C.E. Audit
Qualified applicants pick a time on my calendar in the same window, with no waiting for a reply.
Get your numbers on the call
Forty-five minutes where we name the earliest leak and run your real inputs through the model. You keep all four numbers either way.
Three Founding Client seats · No cost to apply · Your information stays between you and me