What's Your Lead Flow Score?
Scale Your Offers
Free · 12 questions · About 90 seconds

Find out which part of your business is costing you jobs.

Answer twelve questions about how work comes in and how you handle it. You get a score out of 100, a score for each of the three parts of your business, and the one part to fix first. Nothing gets held back and no call is needed.

No cost · Instant result · Built for home service owners

Sample result47 / 100
Attract62
Convert34
← Fix this one first
Expand45
This is an example, not your result
12Questions
90 secTo finish
4Things you get back
$0Cost
What you get back

Four things show up on your screen the moment you finish.

All of it appears right away. You keep every bit of it, and none of it depends on talking to anyone.

01

Your Lead Flow Score out of 100

One number for how well your business turns strangers into paid work. It gives you something to compare against the next time you run this.

02

Three separate scores

Attract, Convert, and Expand each get their own score. Seeing them apart is what tells you where the trouble sits, because one weak part drags the whole number down.

03

The one part to fix first

We flag a single part of your business and tell you why that one comes before the others. Working on one thing beats working on three.

04

Your first three moves

Three specific things to do, written from the answers you gave. Every one of them is something you can start this week on your own.

The three parts

Every home service business grows on the same three things.

We call them Attract, Convert, and Expand. Together they cover the whole path, from a homeowner hearing your name for the first time through to the check they write you four years later.

A

Attract

How people find out you exist. This covers where your jobs come from today, how steady that flow runs month to month, and how much of it you actually control.

C

Convert

What happens after somebody raises their hand. This covers how fast you answer, what happens in the first two days, and how many quotes turn into signed work.

E

Expand

What each customer is worth over the years. This covers repeat work, the people sitting in your files who never bought, and whether you can spend more without your cost per job climbing.

How we pick your weak spot

We walk the three in order and stop at the first one that is weak.

This part matters, and almost no tool does it this way. Plenty of scorecards hand you your lowest number and call it your problem. We look at the order the three parts happen in, because a weak spot early on makes everything after it look worse than it is.

01

Attract comes first

Answering the phone fast helps nobody when the phone stays quiet. So if Attract is weak, that is your answer and we stop there.

02

Convert comes second

Getting more calls does nothing when half of them already go to voicemail. If Attract is fine and Convert is weak, Convert is your answer.

03

Expand comes third

Spending more on marketing only pays when the first two hold up. When Attract and Convert are both solid, Expand is where your next dollar goes.

A 65 in Attract beats a 40 in Convert for your attention, because a homeowner has to find you before they can go quiet on you.
Reading your score

What the number on the gauge actually means.

The score runs from 0 to 100 and lands in one of three ranges. Here is how to read where you come out.

Under 45

Your calendar depends on luck

Work comes in when it feels like coming in. There is usually one obvious hole here, and plugging it changes your month faster than anything else you could do.

45 to 74

Parts of it work and parts of it leak

Plenty of owners land here. Something in the business runs well and something else loses jobs every week without anyone noticing. The three separate scores show you which is which.

75 and up

The basics hold and growth is the question

Work comes in steadily and you handle it well. Your next move is spending more without watching your cost per job climb, which is a different problem with a different fix.

Why it helps to know

Four things change once you can name your weak spot.

  • You stop paying to fix the wrong thing. Plenty of owners buy more leads when the real trouble is that nobody follows up on the leads already sitting there.
  • You can hand your marketing person one thing to work on with a number attached to it, which turns a vague conversation into a job somebody can finish.
  • You get a starting number. Run this again in ninety days and the difference tells you whether the work you paid for moved anything.
  • You stop guessing about the cause. Plenty of owners carry a hunch about what is wrong, and the score either backs that hunch or points somewhere they were not looking.
Before you start

What the twelve questions ask about.

Nothing here needs a spreadsheet or a report from your accountant. Every question is multiple choice and rough answers work fine, because we are looking for the shape of your business and not exact figures.

  • Your trade and roughly what you do in a year
  • Where your jobs come from and how steady that runs
  • How fast a new lead hears back from somebody
  • What happens on its own in the two days after a quote request
  • How many old contacts sit in your files who never bought
  • What you could spend each month and what you want in the next ninety days

You can go back and change any answer while you are in it

Questions owners ask

Straight answers.

No. The score, the three separate numbers, your weak spot, and your first three moves all appear on the screen as soon as you finish. There is an offer for a longer conversation at the end, and you can walk away from it and keep everything.

Pick the closest option and keep going. Several questions have an honest answer for owners who have never tracked that figure, and choosing it tells us something useful on its own.

It works for HVAC, roofing, plumbing, electrical, lawn and landscaping, remodeling, painting, pest control, and garage doors. The first question asks your trade and the wording of your result changes to match it.

It runs around ninety seconds. There are twelve multiple choice questions, one per screen, and it moves to the next one on its own the moment you tap an answer.

We use them to send you a copy of your report by text and email so you still have it next week. Your details stay with us and go to nobody else, and you can unsubscribe from anything we send with one tap.

That depends on where you land. Some owners get an offer to book a free call where we map the whole plan for their business. Others get a specific starting point for their trade and a book that walks through the same method for three dollars. Either way you leave with something you can use.

Who put this together

I build the systems that fill calendars for home service companies.

MK
Michael Kelly
Founder, Scale Your Offers  ·  Former CMO, The D2D Experts
$12M+ tracked revenue generated  ·  50,000+ leads produced

The three parts in this assessment come from the same method I use when a company hires my team to build their whole system. The questions check the places I check first, in the order I check them.

You get the diagnosis here for nothing, because an owner who can name their own weak spot makes a better decision about what to do next, whether that decision involves me or not.

Ready to see where you stand?

Twelve questions, about ninety seconds, and a score with your weak spot named on the other side.

No cost · No call needed · Instant result

Free · 12 questions · 90 seconds
Scale Your Offers